We need more Americans to speak up about abortion—and to support the advocates, organizations, and decisionmakers working to protect and expand abortion access. That’s why Ipas worked with Eden Stanley, an audience-centered firm, to conduct broad public opinion research. Our findings reveal three priority demographic groups most likely to support organizations and political candidates championing abortion rights. Based on the values and beliefs of these groups, we’ve identified key messaging takeaways. In this brief, we share data and takeaways most relevant for U.S. advocates.